You no sooner get home to the mobbed mayhem of DFW's Terminal C than you notice Target, yes, Target, America's family store supermart, is up to its old tricks. That's right, they're pushing POC rainbow "Nutcrackers" and a POC Santa in a wheel chair, paraplegic Santa. Look, here He/Him is:
Wow, what a cutting-edge marketing strategy, picture the scene at Target Corporate, "Seriously, ths brand is tired, Target is yesterday's suburban mall has-been, like JC Goddam Penny, Sears or that supermarket no one even remembers, what was it? Yeah, Kroger and Piggly Wiggly. We need to shine or we go down into the trashcan of history."
Enter Erik Thompson, Target's Senior LGBTQIA+ Segmentation Strategist & Pride Lead, who goes by the username "gaycruella" on Instagram, "Time to whip out the ... Glitter & Hellfire ... flamethrowers and rip that old world to shreds darlings."
Round of stunned applause in the conference room and net result? Nasty Christmas ornaments which appeal to a tiny fraction of the nation and offend "that old world" which Target so badly wants to sell to and, apparently, "rip apart." Target must feel it's riding the rainbow unicorn wave of a revolution all the way to profit. But here's the thing.
Why hasn't the Old World, call it Christendom if you like, stood up to this risible affront to Christian sensibility, to say nothing of common sense. Lack of nerve for sure and more to the point, outright apostasy, and could it be that our major stores are run by the rainbow? Surely not, as if.
That in mind, if everyone who goes to church on a Sunday in North America were to boycott Target they'd be even more sunk than they are already.
Have at it,
LSP
